In today’s epoch, mobile phones and computers have become a necessity. Right from a child to senior citizen, everyone desires to own latest digital accompanied gadgets. Demand for digital gadgets increased only after internet became inexpensive. Web world is a second home for masses where everyone is quite comfortable sharing their emotions & opinion via text, images or videos.
Addiction to gadgets is not restricted only to social engaging activities but to shopping & studying too, therefore consumers are moving towards online shopping and online study. It’s only because of the ease and comfort retailers and school-colleges has given. Customers are checking out products online and sellers are searching their customers. So, if you are into selling business, and if your products or services are not available online, you are lacking huge opportunity. We have to accept that in reality the world has embarked a technology dependent sphere.
Digital Marketing has taken over traditional Marketing: Is it true?
One of the foremost important reasons why digital marketing is taking over the normal marketing channels is as a results of the web has enabled businesses to interact with targeted audiences in real time. Customers have grown familiar with participating and interacting with one’s brand or business. Another equally important reason is its affordability. Digital marketing is infinitely cheaper when compared to traditional marketing channels. An email or social media campaign can send your message to a wider audience for a fraction of the worth of a TV advertisement for instance .
Even if your business is already thriving, you’ll be missing out on an untold number of leads, partners, clients, and dollars if you are not properly utilizing some straightforward digital marketing techniques. And yes, it can really be made quite straightforward if you’re
willing to find out. Some industries have put digital marketing to smart use while others are simply slowly starting too.
What is Digital Marketing?
Digital marketing an ocean of digital tools which allows you to connect with your target audience in No time. All the advertisements or information you get from search engine on your phone, tablets, laptops and Desktop is digital marketing.
Digital way of marketing is been used mostly for the promotion of business and its really helpful for brand spanking new startups, different digital channels like social media, email, search engines and websites are utilized to interact with current and prospective consumers.
The sharks of digital marketing are Search Engine Marketing, – which is a combination of search engine optimization and Pay per click (PPC) ADS, Social Media Marketing (SMM), Mobile Marketing & Email Marketing.
- Benefits of Digital Marketing
- Digital Marketing is a bridge between you and your target audience and makes direct communication possible. The direct interaction with customers supports to gains trust and loyalty for your brand.
- Digital marketing increases brand awareness and reach offering better ROI.
- Digital marketing is extremely budget friendly , you’ll make sure that the selected audience can only view your advertisements.
- SEO (Search Engine Optimization) is a very strong tool. It will assist Google to show your brands first over your competitors on search engine result page.
- Digital marketing enables real-time customer service.
- Digital marketing allows you to measure and analyze the customer behavior so that you can plan engagement activities accordingly.
Why Must you Consider Digital Way of Marketing?
- Your Customers Are OnlineThere’s an honest chance customer could be trying to find a business like yours, but if they can’t find you online, they’re likely to settle on somebody else. This is often how people do business today. The primary things customer does is he/she will try to research online and see best options. That’s why its mandatory to be where your customers are there.
Also, due to Pandemic lockdown, customers have become more comfortable shopping online. Your customer in UAE are finding new stores online. So, if your business isn’t online, you’re missing on the most important opportunity.
- Your Competitors Are OnlineFor your business to realize success, Spying on competitors move is allowed on digital platform. You can watch what your competitors do and learn from their success or failures. Possibly, whatever sort of business you’re in, your competitors have established an internet presence.
- Get to understand Your AudienceDigital marketing allows you to interact together with your prospects. you’ll gradually get to know them and what they’re hoping to seek out . On social media or on a blog you’ll begin a conversation. You may choose to run a survey or attempt to get to know them. concentrate to their comments or their responses to surveys.
By interacting with people digitally, you will be ready to begin to urge to understand what they’re trying to find . Wherever is their pain? What’s keeping them up at night? What solutions are you ready to provide to them? rather than trying to guess, digital marketing allows you tools and ways for locating out that your customers extremely are. By this way, you start to form a relationship together with your customers. You become far more than a business. You become a trusted partner. People are rather more likely to buy for from businesses that they need already bought from.
To conclude, I do not say traditional way of marketing is not a good way of marketing, infarct surveys have proved that readers are still comfortable reading physical newspapers rather than e-newspaper and enjoy watching advertisements on newspaper. Outdoor advertisement is extremely essential to retain brand recall. Direct sales have higher returns. But if you combine digital way of marketing with traditional, the outcome would be remarkable